![]() iCloud Private Relay is not quite a VPN, but it's similar, and it's an incredible feature for the less technically inclined that would not think to use a VPN or wouldn't know how, such as elderly people who need the most protection from tracking and scams.Īpple's plans for iCloud Private Relay and Mail Tracking Privacy are already worrying advertisers, according to a report earlier this week from The Wall Street Journal. With that $1 per month, all the traffic that leaves your device is routed through two separate internet relays so advertisers can't see your IP address or location, nor can they link your browsing history to this information to build a profile about you. iCloud+ is just Apple's name for its paid iCloud plans, which start out at $0.99 per month. Mail Tracking Privacy pairs well with iCloud Private Relay, a feature that's included in iCloud+. You could previously block email trackers by blocking the loading of remote content in the Mail app on iOS and macOS, but Apple's new feature is superior because you can still view all email content as normal while Mail Privacy Protection works in the background with no visual compromises.Įmail senders can still monitor your behavior with tracked links that you will need to be mindful of, but the behind the scenes tracking that you might not notice won't happen. It's worth noting that senders will see an IP address that corresponds to the region where you're located, giving them generic information about your behavior that is non-specific and cannot be used for building a profile of your behavior. As a result, email senders will only receive generic information rather than information about your behavior. Rather than share your IP address, which can allow the email sender to learn your location, Apple's proxy network will randomly assign an IP address that corresponds only to the region your device is in. In addition, all remote content downloaded by Mail is routed through multiple proxy servers, preventing the sender from learning your IP address. Apple does not learn any information about the content. When you receive an email in the Mail app, rather than downloading remote content when you open an email, Mail Privacy Protection downloads remote content in the background by default - regardless of how you do or don't engage with the email. If you choose to turn it on, Mail Privacy Protection helps protect your privacy by preventing email senders, including Apple, from learning information about your Mail activity. Email senders can learn when and how many times you opened their email, whether you forwarded the email, your Internet Protocol (IP) address, and other data that can be used to build a profile of your behavior and learn your location. As soon as you open an email, information about your Mail activity can be collected by the sender without transparency and an ability to control what information is shared. Here's how Apple describes the feature in full:Įmails that you receive may include hidden pixels that allow the email's sender to learn information about you. When enabled, Mail Privacy Protection hides your IP address and loads all remote content privately in the background, routing it through multiple proxy services and randomly assigning an IP address. From there, toggle on Protect Mail Activity. Tap on "Privacy Protection" and then toggle on "Protect Mail Activity." In macOS Monterey, open up Mail, go to the Mail Preferences, and then click on Privacy. If you're running one of these updates, you can turn it on in Settings > Mail. Mail Privacy Protection is not enabled by default, but Apple will highlight it as an option when you upgrade to iOS 15 or iPadOS 15. With iOS 15, iPadOS 15, and macOS Monterey, Apple is putting a stop to email tracking with a suite of Mail Privacy Protection features. Senders can see that you've opened an email get other information, such as your IP address. Tracking pixels are hidden graphics that you might not see in an email, but your email client loads them, allowing senders to gather data from you. ![]() Much of this tracking is facilitated by remote images that load when viewing an email, and some of it is even sneakier, with advertisers using invisible tracking pixels. Tracking when you've opened up an email and what you've read is something that many companies and advertisers rely on for their marketing efforts, plus there are email clients out there designed to let users know when the emails they've sent have been opened up.
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